4) What kind of media institution might distribute your media product and why?

- Many psychological thrillers have a wide and exisiting audience so this would be the audience we would be most concerened about. To get them interested in The Red Book the trailer could be played at a cinema with other thriller films to gain their interest. We would try and make The Red Book a low budget film, this is because the audience might not know what to expect, whereas a mainstream film may be predicatble. We used our own production company "ACM" which would keep costs down as we wouldnt need to hire well known actors which would keep costs down. We choose Film4 as they have been known for investing in low budgets UK films in the past. Because we are an unknown production company we could apply to be lottery funded. 28 Days Later was a lottery funded thriller.

. To make the film well known we would need posters and leaflets which would attract people. We could make a trailer which would be shown on tv and in the cinema. This would mean we would be creating a larger audience for The Red Book. To market The Red Book, we could come up with marketing campaings to draw more people in. Such as maybe a haunted hause or ghost flashmob to promote The Red Book.